What is Eco-fashion? & Giveaway info

22 Jan


We have a boutique in the MiUS Collection for Eco-fashion.  The question was asked…“What is eco-fashion?”  So I thought we could answer this question on the blog as others may want to know as well…

At MiUS, we believe in bringing made in the USA fashions from American workers paid at fair wages and in safe working conditions.  This effort, ultimately, produces a smaller carbon footprint as we are not transporting goods across the world to be sold in the United States.  However, Eco-fashion is more than taking into account the working conditions of people in the fashion industry and its socio-economic impact in our neighborhoods.  Eco-fashion also relates to the environment, the health of consumers and materials used.  In general, Eco-fashion follows these principles:

  • are often made from recycled and reused textiles. High-quality garments can be made from second-hand clothes and even recycled plastic bottles.
  • are made using organic raw materials (i.e. such as cotton grown without pesticides and silk made by worms fed on organic trees)
  • don’t involve the use of harmful chemicals and bleaches to color fabrics
  • come from fair trade  – the people who make them are paid a fair price and have decent working conditions.

According to Ecouterre’s (an online eco-fashion source):

Clothing uses more water than any other industry besides agriculture. Conventional cotton, which is grown in more than 70 countries and comprises almost 50 percent of textiles worldwide, also happens to be the most toxic crop in the world. Roughly $2 billion of hazardous chemical pesticides are released into the air every year, accounting for 16 percent of global insecticides—more than any other agricultural crop.  The World Health Organization estimates that at least 3 million people are poisoned by pesticides every year, resulting in 220,000 deaths worldwide annually. In rural communities, where poverty prevents farm workers from taking the necessary precautions, miscarriages, premature births, and sickly children are ubiquitous.

To put the highlighted statement above into context, it takes approximately a third of a pound of synthetic fertilizers and pesticides to grow enough cotton for a T-shirt.  That statement brings some tough questions that as consumers, we must ask ourselves…”What is the true cost of our clothing?”  What are your thoughts?

Don’t forget we are running month-long GIVEAWAY for a chance to win a $50 gift certificate. (Winner will be announced on 2/15/13)

Here are the steps to get you in the drawing:

#1: “Like” our page on Facebook .  If you are already a MiUS Facebook fan, then share our page with your friends on your status (www.facebook.com/miuscollection.com), or get one friend to “like” MiUS.

#2: Leave us a comment here at the blog letting us know that you followed all steps ; -) and you will be entered into the drawing.  That easy! Good luck!


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